Over the years, as SaaS solutions have become more complex, SaaS account management software has evolved from basic tools into comprehensive platforms. Why?
A lack of visibility into SaaS usage, uncontrolled spending and security risks are significant challenges for businesses.
Take mid-market companies, for example. They use an average of 137 SaaS apps, creating complexity and potential for shadow IT, where unauthorized applications fly under the radar.
This lack of control inevitably leads to security breaches and compliance issues. So, let’s talk about SaaS account management software to help you stay secure and compliant.
For your reference, “What is SaaS Management? How Does It Kill Shadow IT & Save Budget?” provides insights into how these platforms address hidden risks and budget inefficiencies.
What Is SaaS Account Management Software?
SaaS account management software is the solution for businesses looking to optimize their use of cloud-based software applications.
The software provides a central hub to oversee user access, monitor software spending, and ensure security and compliance across all SaaS applications within an organization.
As businesses rely on an ever-increasing number of SaaS applications, managing the cloud-based software applications environments has become more complex.
The SaaS account management software centralizes account management processes, giving companies tight control over user access and reducing security vulnerabilities and compliance challenges.
For more details on how to centralize processes, kindly check “Top SaaS Account Management Best Practices for Long-Term Success,” to help you strengthen customer loyalty and maximize lifetime value.
How SaaS Account Management Software Helps You Understand Customer Behavior and Drive Business Success?
SaaS management tools centralize user data and allow companies to track key metrics, such as product usage patterns, frequency of logins, and feature adoption rates—and they do so effectively.
This data allows us to identify precisely how and when customers interact with specific features. If you are wondering how to maximize this knowledge, “SaaS Costs Spiraling? It’s SaaS User Management Best Practices Time,” provides actionable insights on using management best practices to optimize costs and engagement.
A key element in this process is tracking product usage data. SaaS account management platforms are the best at monitoring how customers use different features and interact with the software.
For example, users who have not adopted a key feature are at risk. This allows account managers to take immediate action, such as sending re-engagement emails or offering targeted support.
Furthermore, this data can and should be used to map user personas, revealing patterns in customer behavior.
By grouping customers with similar likes, dislikes, and usage patterns, businesses can and should tailor their approach to different segments.
Mid-market businesses use an average of 137 SaaS apps, so there is a clear need for streamlined onboarding processes and targeted support to ensure optimal user engagement.
These insights enable us to create personalized onboarding flows, targeted messaging, and tailored value propositions, which ultimately drive customer success and satisfaction.
Features of SaaS Account Management Software with Octobits
SaaS account management software is equipped with vital features such as license management, spend management, and security monitoring.
With license management features, companies can monitor software usage, efficiently allocate licenses, and identify and reduce unnecessary spending on unused licenses.
For those looking to streamline with specific tools, “Ditch the Spreadsheets: Here 5 SaaS User Account Management Tools,” offers modern solutions for effective account management.
Spend management tools also provide unparalleled transparency into SaaS expenditures, enabling organizations to optimize costs and make well-informed choices about software investments.
Another important feature is security monitoring. The reality is simple: a lack of insight into SaaS usage opens doors to shadow IT and potential security breaches
SaaS account management software addresses this issue head-on, equipping users with the tools to identify and manage unauthorized applications, ensuring that only approved software is used within the organization.
Octobits is a good example of SaaS account management software. Why?
Octobits streamlines IT operations, provides complete visibility, and control over devices, billing, and reporting—and it does so better than anything else on the market.
Octobits provides a single login for all IT systems, eliminating the need for multiple usernames and passwords.
It also provides centralized billing information, which makes it simple to track expenses across multiple IT services.
Octobits integrates with major IT vendors such as Datto, Autotask, Microsoft 365, Azure, AWS, CrowdStrike, and Proofpoint, simplifying the management of various IT services.
Meanwhile, resources like “Do you Pay for Unused SaaS? How SaaS User Management Helps You?” highlight the cost-saving benefits of efficient user management.
Benefits of Using SaaS Account Management Software
SaaS account management software is a significant benefit to businesses of all sizes, particularly as they increasingly rely on a growing number of SaaS applications.
These benefits cover a wide range of aspects of SaaS management, including cost optimisation, security enhancement, improved operational efficiency and data governance.
Centralized license management is a major advantage. And centralized license management directly impacts cost reduction.
SaaS account management software provides businesses with complete visibility of their SaaS spending, enabling them to identify and eliminate redundant or unused licenses.
Security is another crucial benefit. SaaS account management software provides the tools you need to monitor user access, detect unauthorized applications and ensure compliance with security policies.
This helps businesses prevent shadow IT and mitigate security risks associated with data sprawl and misconfigured SaaS settings.
Furthermore, using SaaS account management software will undoubtedly improve operational efficiency.
Automating tasks such as user provisioning and de-provisioning streamlines IT operations and reduces the administrative burden on IT teams.
For example, we can see how Octobits, a SaaS user management platform, offers a range of benefits for both IT managers and MSPs.
Octobits will help you maximize cost savings, create a secure environment with access control, streamline onboarding, give you a device landscape overview, simplify licensing management, and consolidate alerts for proactive issue resolution.
In Closing
With the complexity and volume of SaaS applications in today’s organizations, companies need a solution that offers visibility, control, and security.
As SaaS adoption continues to grow, organizations that embrace comprehensive management solutions will see substantial benefits in cost efficiency, security, compliance, and user satisfaction.
In a landscape where security risks and shadow IT pose real threats, investing in effective SaaS account management software is a strategic move for long-term success.
