19 June 2024

IT Service Management Tools (Image by IT Concepts)

In 2024, IT service management tools will transform IT operations into more efficient, automated, and customer-focused entities.

According to a MarketsandMarkets report via GlobeNewswire, the ITSM market is projected to reach $22.1 billion by 2028, growing at a CAGR of 15.9% from 2023​​. 

This surge is driven by the adoption of cloud-based technologies, IT process automation, and AI and 5G technologies integration.

ITSM tools are not just about managing IT services; they also play a critical role in enhancing the overall business strategy and operations.

Key trends shaping the ITSM landscape include focusing on enterprise service management strategies, which involve extending ITSM capabilities beyond traditional IT to other business functions​​. 

Automation and AI are significant players, providing opportunities for “better, faster, cheaper” operations and competitive advantage through enhanced service experiences​​. 

As ITSM tools evolve, they enable businesses to align more closely with their strategic goals, ensuring IT operations are not just a support function but a driver of business value.

Moreover, the industry invests heavily in generative AI skills, anticipating a growing demand for AI-driven services. 

Companies are training thousands of consultants in foundational, intermediate, and advanced generative AI courses, highlighting the importance of AI in the future of ITSM​​.

What is an IT Service Management Tool?

An IT service management, commonly referred to as ITSM, is a system that assists IT teams in effectively managing the delivery of IT services from start to finish.

IT service management tools are integrated software platforms that support and automate specific processes within the IT Service Management framework (ITIL).

They enable consistent and efficient delivery of IT services while ensuring alignment with business needs and regulatory compliance.

These tools are crucial to a comprehensive set of processes and activities involved in designing, creating, delivering, and supporting IT services. 

The fundamental idea behind ITSM is that IT should function as a service, facilitating various aspects of workplace technology, ranging from basic hardware like laptops to more complex elements like servers and critical software applications​​.

Moreover, ITSM tools can lead to considerable return on investment (ROI) and cost savings by optimising manual processes, reducing workload, and improving governance​​.

In the context of ITSM frameworks, ITIL (Information Technology Infrastructure Library) stands out as a widely accepted approach.

ITIL provides a comprehensive list of processes, procedures, tasks, and checklists that organisations can adapt to their specific needs, aiding in effectively managing IT services​​.

Importance of Choosing the Right ITSM Tool

Selecting an appropriate ITSM tool can significantly streamline processes, reduce costs, and improve customer satisfaction.

As our businesses rely more on IT services, especially with the rise of remote work, well-managed and secure IT services become crucial.

The right ITSM tool ensures effective operation and improvement of these services, focusing on customer satisfaction, first-contact resolution, first-level resolution, cost per ticket, and mean time to resolution​​.

When selecting an ITSM tool, it’s essential to assess the features and functionality of the software, its scalability for future growth, and its cost-effectiveness.

The balance between complexity and user-friendliness is key, as a complex system might meet all demands but could be challenging to use. In contrast, a more straightforward system might only fulfil some requirements.

It’s also important to understand your organisation’s unique ITSM requirements, the services you must provide, and how a particular ITSM solution can support these​​.

Top IT Service Management Software in 2024

With numerous contenders, which one reigns supreme? Fear not, as five popular tools are poised to dominate the ITSM battlefield in 2024.

1. Jira Service Management (JSM)

Jira Service Management (JSM) is known for its robust integration options and automated ticket routing, the software’s key advantages.

JSM is specifically designed for IT, service, and support teams, offering comprehensive out-of-the-box solutions for service requests, incidents, problems, and change management.

Pros of Jira Service Management (JSM)

Jira Service Management offers excellent integration capabilities with familiar tools like Slack and MS Teams, which enhances its functionality.

JSM also provides a user-friendly experience and efficient ticket management with features like automated routing of tickets and a natural workflow with Jira for project management.

Cons of Jira Service Management (JSM)

Some users have noted that the performance of Jira Service Management can be slow at times.

Customizability in the reports section may be limited, needing more customizable fields according to user preferences.

Price of Jira Service Management (JSM)

The Free plan suits small businesses or teams requiring basic ITSM solutions. In contrast, the Standard plan ($66.15 per month) caters to growing teams with more storage and support needs.

The Premium ($148.05 per month) and Enterprise plans are designed for large teams or organisations needing advanced scalability, automation, and management features​​​​.

2. ServiceNow

ServiceNow is a comprehensive cloud-based Application Platform as a Service (aPaaS) targeted towards mid to large enterprises. ServiceNow offers a robust suite of applications to manage IT operations effectively. 

Its versatility in workflow management and customer experience and seamless integration with third-party systems like Jira, DocuSign, and Microsoft make it a unique and highly adaptable tool for businesses.

Pros of ServiceNow

ServiceNow offers high customization and flexibility, allowing businesses to tailor the platform to their specific needs and workflows.

The platform provides various applications, including IT Service Management, IT Operations Management, Customer Service Management, and HR Service Delivery, which can be used across multiple departments and industries.

Cons of ServiceNow

One downside is that ServiceNow may require integration with other systems to create a complete solution for an organisation, as it is not an all-encompassing ERP or CRM system.

Setting up workflows and processes in ServiceNow can be challenging for companies without robust internal IT capabilities, and its reporting and business intelligence features may not be as powerful as some competitors.

Price of ServiceNow

ServiceNow does not publicly disclose pricing; the cost is tailored to individual business requirements.

It offers scalable packages, including Standard, Professional, and Enterprise, but you must contact a ServiceNow representative for a custom quote.

The pricing is generally on the higher end, considering its target market of enterprises​​​​​​.

Best IT Service Management Software (Image by Manage Engine)

3. Freshservice

Freshservice is recognized for its ease of use and comprehensive feature set tailored to streamline IT operations.

Freshservice offers a cloud-based service desk and ITSM solution, serving various customers, from SMBs to large enterprises.

Pros of Freshservice

Freshservice is acclaimed for its user-friendly interface and automated workflows, making it easy for IT teams to organise and prioritise service tickets efficiently.

It offers robust features, including incident and problem management, self-service tools, ITSM collaboration, and comprehensive reports and dashboards, contributing to improved service delivery and customer satisfaction.

Cons of Freshservice

Some Freshservice users have pointed out that specific integrations can be buggy, which may affect seamless operations.

The admin part of the software could be more intuitive than other aspects, which can pose a challenge in managing complex configurations.

Price of Freshservice

Freshservice IT Service offers a range of pricing plans:

  • Starter: $19/agent per month
  • Growth: $49/agent per month
  • Pro: $95/agent per month.
  • Enterprise: $119/agent per month.

Each plan comes with its own set of features, scaling up to meet the needs of larger organisations. While Freshservice does not offer a free version, it provides a 14-day free trial period.

4. Zabbix

Zabbix is a powerful open-source network performance monitoring software known for its flexibility and efficiency. 

Zabbix excels in monitoring a wide range of IT infrastructure components, including networks, applications, and endpoints.

Zabbix’s ability to automate some monitoring processes and integrate with various systems using prebuilt official and community-developed templates is highly valued by its users.

Pros of Zabbix

Zabbix is highly adaptable, allowing users to create custom modules and templates for specific monitoring needs, making it suitable for standard and custom applications.

Zabbix is known for its efficient performance, as it does not require significant resources to run.

Zabbix users appreciate its intuitive UI, customizable maps, and detailed graphs, which enhance the monitoring experience.

Cons of Zabbix

Some users find the Zabbix user interface less user-friendly, and there is a steep learning curve associated with the software.

Although Zabbix offers extensive documentation, navigating it can be challenging, especially for first-time users or those attempting to complete basic tasks.

It is important to note that although the software is free, users may need to allocate time and resources to learn and configure the system to meet their individual requirements.

Price of Zabbix

Zabbix is an open-source solution for free, making it a cost-effective option for enterprises and IT professionals.

Zabbix is suitable for large and complex networks where cost-effective solutions are needed and is particularly useful for organisations with a significant amount of cloud activity. 

Its scalability and adaptability make it ideal for companies of any size, and its open-source nature allows for continuous development and feature additions.​​​​​

5. HubSpot’s Service Hub

HubSpot’s Service Hub, a part of HubSpot’s Customer Relationship Management (CRM) platform, is recognized for bringing customer service data and channels together in one place and scaling support through automation and self-service.

It facilitates multi-channel communication and quick resolution of service requests.

Pros of HubSpot’s Service Hub

HubSpot Service Hub offers a comprehensive external and internal knowledge base, allowing customers and agents to self-service and efficiently address support questions.

Its integration with CRM ensures that tickets and support communications are coordinated with customers’ records, enhancing customer service management.

Cons of HubSpot’s Service Hub

Users have noted that the primary inbox can confuse new users, and the site’s overall speed could be improved.

Some users feel that the automation features could be improved, and the software could accommodate less information on a single page to prevent feeling overwhelmed.

Price of HubSpot’s Service Hub

HubSpot Service Hub’s pricing starts at $18 per month for individual & small teams.

It offers a range of scalable plans suitable for businesses of various sizes, from small businesses to enterprises.

The advanced customer service features, such as knowledge base and automation, are available with paid subscriptions. In contrast, basic features like ticketing and live chat are included in the free plan​​.


Okay, we all know the IT service management tools market is evolving rapidly, driven by cloud-based technologies, automation, and AI integration.

Tools like Jira Service Management, ServiceNow, Freshservice, Zabbix, and HubSpot’s Service Hub are at the forefront of this transformation, each offering unique features to cater to diverse business needs.

Another good news is collaborating with Octobits can provide a one-for-all dashboard, consolidating the IT productivity tools’ capabilities into a unified interface for enhanced efficiency and oversight in IT service management.

Octobits’ solution streamlines operations, enabling organisations to leverage the best of these tools while maintaining simplicity and clarity in managing IT services.

This integration and simplification approach aligns perfectly with businesses seeking comprehensive yet user-friendly ITSM solutions. For more information, visit Octobits.

And yes, Octobits is free for you until June 2024 as a holistic part of your IT service management tools.