18 April 2024

MSP Automation Tools (Image by electroneek)

MSPs should have automation tools in place for their day-to-day IT operations by 2024. With MSP automation tools, MSPs can offer faster, more reliable services. Why? 

These MSP automation tools automate routine tasks, enabling MSPs to focus on more complex, value-added services. This shift is particularly important as the IT environment grows more complex and client demands increase.

These tools significantly improve the automation of IT processes, such as monitoring network operations, managing backups, and updating systems, reducing the chance of human error and increasing the speed of response to problems.

Moreover, MSP automation tools allow for better resource management. MSPs can handle more clients with the same number of staff, as repetitive tasks are automated.

So, let’s define some of the MSP automation tools that will be rising in 2024.

Best MSP Automation Tools in 2024

To stay ahead of the competition and build a future-proof business, take advantage of the MSP automation tools listed below. So buckle up and let’s define each one for you.

1. Datto

Datto has been a major player in the MSP scene for a while now, and their suite of automation tools in 2024 is something to talk about. They’ve rolled RMM, PSA, BDR, and networking solutions into one neat package. 

Pros of Datto

Using Datto means less hassle juggling different platforms and potentially saving some cash. 

Plus, their user interface is pretty friendly, even if you’re not super tech-savvy. And let’s not forget security – Datto’s got that covered with some serious features in their RMM and BDR tools.

Cons of Datto

Datto’s top-tier services do come with a higher price tag, which might be a bit steep if you’re watching your budget.

Customization is a bit limited, so if you have very specific needs, you might find it a bit restricting. Also, if you’re trying to mesh Datto with your existing tools, it might take a bit more effort.

Price of Datto

Datto pricing varies depending on specific needs and configurations, and is not explicitly detailed. 

Although the initial cost can be high, it is considered reasonable for the range of features and reliability it provides.

2. ConnectWise

ConnectWise Automate is a robust tool for MSPs, particularly valuable for larger organizations with complex needs. Its strengths lie in its comprehensive monitoring and proactive problem-solving capabilities.

Pros of ConnectWise

ConnectWise is a major player in the MSP automation arena, particularly with its Automate platform.

This platform stands out for its diversity in automation tools, covering areas like RMM, PSA, security, and business analytics. It’s especially geared towards larger MSPs with complex needs.

ConnectWise Automate excels in providing streamlined monitoring and workflows, significantly increasing end-user satisfaction.

The software is adept at managing third-party application patching, ensuring that applications are always up-to-date and secure.

This comprehensive monitoring of an organization’s infrastructure, with proactive issue resolution, is a key strength of ConnectWise Automate​​.

Cons of ConnectWise

However, there are some challenges to consider. Users have reported constant technical issues with the software, which can be a major concern.

Additionally, the customer support from ConnectWise is sometimes slow to respond, which can be frustrating when facing urgent issues.

For new users, there’s also a learning curve due to the robust features of the software, meaning that some time investment is needed to fully leverage its capabilities​​​​.

Price of ConnectWise

Pricing for ConnectWise Automate is customized based on the client’s specific needs.

This means that the cost can vary greatly depending on the scale and requirements of your MSP.

To get an exact idea of pricing, it’s advised to contact ConnectWise directly for a quote.

3. NinjaRMM

NinjaRMM is making waves in the MSP world with its powerful yet affordable automation solutions.

If you’re a startup or growing MSP looking for a friendly entry point into automation, NinjaRMM might be your digital dojo master. 

Let’s break down its strengths and weaknesses to see if it fits your training regime.

Pros of NinjaRMM

NinjaRMM, gaining popularity for its affordability and user-friendliness, offers a range of tools that are highly valued in the MSP automation space.

NinjaRMM offers customizable branding options that enable MSPs to personalize the interface to their brand, improving the client experience.

Another significant advantage is its proactive monitoring capability, which ensures IT infrastructure is consistently overseen for any potential issues.

Cons of NinjaRMM

However, there are areas where NinjaRMM could improve. NinjaRMM doesn’t offer a built-in ticketing system, which means MSPs need to integrate with other help desk or ticketing systems.

While this isn’t a deal-breaker, it does mean that users will have to look outside NinjaRMM for complete ticket management solutions

Price of NinjaRMM

NinjaRMM employs a per-device pricing strategy, which includes support, training, and product upgrades. However, the exact pricing details are not publicly disclosed and vary based on the specific needs of an organization.

4. Atera

Atera emerges as a strong contender in the affordable automation space, offering an all-in-one package of RMM, PSA, and remote access for MSPs.

Atera isn’t the ultimate automation solution for every MSP, but it shines for those seeking simplicity, affordability, and an all-in-one approach.

Pros of Atera

Atera combines several IT management tools, including remote monitoring and management (RMM), remote access, helpdesk and ticketing, network discovery, patch management, and AI-powered insights and automation.

It is an ideal solution for small and medium-sized businesses seeking a comprehensive IT management platform.

Atera’s simple setup, unified approach to IT management, and efficient technical support have received high praise. 

Cons of Atera

However, Atera does have some limitations. The platform’s customization options are somewhat limited, which could be a drawback for businesses with specific needs.

Additionally, if you’re managing a non-existent customer, you’ll need to purchase multiple licenses, which could lead to higher costs for some businesses.

Price of Atera

When it comes to pricing, Atera operates on a per-technician basis with no setup fees or hidden costs. You can use Atera starting from $149/month per technician.

Type of MSP Automation Tools (Image by varstreetinc)

5. Kaseya

Kaseya VSA in 2024 continues to be a powerful player in the MSP automation market, particularly suited for larger MSPs with experienced teams.

Kaseya is a powerhouse solution best suited for experienced MSPs with larger teams and complex IT environments who require deep automation and advanced security features.

If you’re a seasoned team willing to invest in training and navigating its intricacies, Kaseya VSA can be your automation champion.

Pros of Kaseya

Kaseya VSA is a well-established tool in the RMM space, recognized for its powerful automation and a wide range of advanced features. Kaseya is highly appreciated for its ease of use, especially for technicians. 

Kaseya offers a ‘single pane of glass’ view for managing various functions and has a strong capability to deploy software and patches quickly through its powerful scripting agent.

Cons of Kaseya

Some Kaseya users have noted a lack of after-sales customer service, which can be a significant drawback, especially when urgent issues arise.

The platform is also considered costly, though many argue that the price is justified by the quality of the service.

The user interface is undergoing standardization, which suggests some inconsistencies in the current UI experience.

Price of Kaseya

Kaseya VSA does not publicly disclose its pricing details. To understand the cost structure and how it aligns with specific needs, you need to contact Kaseya directly for a personalized quote.

6. Autotask

Autotask carves its niche in the MSP automation world by focusing on the internal engine of your business: your processes. 

Autotask shines for process-driven MSPs with established workflows who value data-driven insights and tight integrations.

Pros of Autotask

Autotask, renowned for its comprehensive PSA solution, excels in streamlining MSP workflows and improving operational efficiency. 

Autotask user-friendly and descriptive interface, customizable dashboards, and widgets significantly enhance usability and client engagement. 

The platform’s ability to make quick, data-driven decisions and provide a real-time view of operations is a major plus. 

A powerful service desk with an ITIL-aligned ticketing module ensures customer satisfaction by helping technicians meet SLA targets.

Cons of Autotask

Some Autotask users have noted difficulties with the user interface, which can detract from the overall experience. There are also occasional issues with the integration of Autotask’s APIs, impacting the smooth functioning of the tool. 

Price of Autotask

Autotask’s pricing information is not publicly available and is tailored to the specific needs of each organization. You need to contact Autotask directly for a personalized quote.

7. Acronis

Acronis, a cybersecurity giant, enters the MSP scene with Cyber Protect: a comprehensive backup and disaster recovery (BDR) solution built specifically for managed service providers.

And yes, Acronis Cyber Protect in 2024 emerges as a valuable asset for MSPs, particularly in the realms of data backup and cybersecurity.

Pros of Acronis

Acronis Cyber Protect offers a comprehensive backup and disaster recovery solution, making it a vital tool for MSPs focused on data security.

One of its key strengths is version control on files, enabling easy restoration of older file versions when needed. 

Another notable feature is the encryption of customer data, ensuring compliance with data protection regulations like POPIA. 

Additionally, Acronis ensures timely backups, providing a layer of security by maintaining up-to-date data copies. 

Cons of Acronis

Some Acronis users have noted issues with the auto-update feature on agents, which does not always succeed.

Additionally, recovery of data for single instance installations has been reported as unachievable, which could be a significant limitation for certain MSP setups.

Price of Acronis

Acronis Cyber Protect offers a range of options. The starting price is around $85.00 per year, with additional security and remote management features.

These pricing options cater to different needs and sizes of MSPs, from smaller operations to medium and large enterprises with more complex IT environments.

How Octobits Can Enhance Business Efficiency

Octobits is an advanced tool for improving business efficiency, especially for those in the MSP automation landscape. Octobits can help you improve the way you do business with:

  • All-in-One dashboard: Octobits offers a unified dashboard that brings together all your MSP tools. This consolidation simplifies management, providing a single point of control over your IT services​​.
  • One login for all systems: It eliminates the hassle of multiple logins. With one unified login system, Octobits boosts security and saves time, reducing the risk of password-related breaches​​.
  • Effortless billing information: Managing billing details for various IT services is streamlined into one hub. This feature simplifies financial tracking and optimizes expense management​​.
  • Integration with major IT vendors: Octobits seamlessly integrates with industry leaders like Datto Autotask, Microsoft 365, and AWS. This capability enhances the tool’s utility and broadens its application in various IT environments​​.
  • Consolidated alerts: Stay proactive with Octobits’ comprehensive monitoring. Receive early warnings for potential issues, ensuring swift resolution and minimizing downtime​​.

Yes, Octobits is a significant change in the MSP automation tool landscape with its comprehensive dashboard, streamlined billing, and robust integrations.

And we have a special offer for you. Currently, Octobits is free until June 30, 2024. So, its time for you to try Octobits and enhance your business efficiency.


As we step into 2024, the importance of MSP automation tools in transforming business strategies is undeniable.

The MSP automation tools have many features to upgrade your business. The all-in-one dashboard simplifies managing various IT services, providing an efficient and centralized system for overseeing devices, billing, and reporting.

The unified login system enhances both convenience and security by streamlining access and reducing password-related risks.

Additionally, the seamless integration with leading IT vendors ensures that businesses are always equipped with cutting-edge tools. 

To stay competitive in the ever-changing digital landscape, your businesses must adopt MSP automation tools that are not only beneficial, but essential.

So, gear up with these MSP automation tools now to position your business for success in 2024 and beyond.

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